Nike, "The Last Game"

WALKER soundtracked one of the most talked-about ads of last year: Nike’s “The Last Game,” a five-minute, 3D-animated short that has racked up more than 75 million YouTube views since its debut in June. The dystopian sci-fi spot, which pits soccer stars Cristiano Ronaldo, Neymar Júnior, Zlatan Ibrahimović and Andrés Iniesta against a team of clones, spurred a three-month interactive campaign featuring a series of daily, animated videos reacting to the events of the 2014 World Cup.

Max ErdenbergerComment